Computers Lead the Way at Koko FitClub Scottsdale

Scottsdale Republic

Business Profile

Computers lead way at Koko FitClub

March 2011

Each Wednesday, the Scottsdale Republic profiles the owner of a Northeast Valley business.

Name: Dave West

Name of business: Koko FitClub of Scottsdale

Title: Co-Owner

Age: 40

What I do: I run the day-to-day operations of the club. I network, market, promote, troubleshoot, train and make each member feel like this is their club; it's a place where they can spend 30 minutes in a clean, comfortable atmosphere while exercising.

About my business: Koko FitClub is changing they way people exercise. We have fused technology into fitness, creating a 30-minute workout that uses a computer to guide, motivate and engage the user. We create a personalized, automated program that is specific to each person and does not need to be scheduled. It is your program, on your time.

What I've learned in business: When you love what you do, it truly does not matter how many hours your workday is.

Goals: Create a business that helps change people's lives through healthy living and habits. Ideally, I would like to open a couple of clubs in the general area.

What community I live in: Northeast Phoenix

Affiliations and volunteer work: North Phoenix Chamber of Commerce

Where I grew up: Phoenix

Family: Wife, Suzanne, children Matthew, Katie and Ryan

Favorite film: "The Bad News Bears"

Favorite book: "Atlas Shrugged" by Ayn Rand

First Concert: Adam Ant (1983)

Business Website: http://scottsdale.kokofitclub.com

Business Address: 6245 E. Bell Road, Suite 113, Phoenix

Business phone: 480-588-6602