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Koko FitClub Signs Multi-Unit Agreement for Idaho

Koko FitClub, LLC, the company that is reinventing the fitness franchisebusiness, today announced that Sweat Equity, Inc. owned and operated by Idaho native, Douglas D.Roberts, has signed a multi-unit area development agreement to operate Koko FitClubs in Idaho. The firstKoko FitClub location in the state is slated to open in Meridian this October.

According to Sweat Equity CEO Doug Roberts, “Koko FitClub has accomplished what no other fitnessfranchise can do: it uses technology to customize and completely automate a personal training workout.”

Koko replaces costly personal trainers with computer programming, totally changing the workout experiencefor members. For owners, the company’s technology provides an easy-to-operate franchise business.

For Roberts, Koko also provides the benefit of a better work-life balance, as years of owning and operating amanufacturing business began taking a toll on his family, and his wellbeing. “I still wanted to be my ownboss, but within in a positive, healthy environment that would help me live longer, rather than kill me,” saidRoberts. “The ability to help others – and my family – live better makes Koko FitClub the perfect opportunityfor me.”

Through its patented Koko Smartraining System™—which was developed with assistance from the MITCenter for Sport Innovation—Koko FitClub’s technology precisely analyzes each member’s unique fitnesslevel and designs a customized training plan based on the individual’s fitness goals and ability. The Systemthen delivers unique workouts on its proprietary strength and cardio equipment, packing all the benefits of a60-90 minute personal training session into just 30 minutes or less. The computer becomes a personaltrainer, motivating—but never intimidating—members while they work to reach their goals.

And for franchisees, Koko’s Smartraining System enables a Club to operate with just one part-time staffmember, yet still provide a very high level of service that members can’t get elsewhere. The technology doesmost of the daily work on-site, so owners can focus on growing their business, not on running it.

Said Mary Obana, co-founder of Koko FitClub, “Koko FitClub has invested nearly $10,000,000 since 2003 indeveloping our one-of-kind technology, which provides our co-ed membership with world-class personalstrength and cardio training for a fraction of the cost of traditional gyms – our monthly membership is lessthan what the typical personal trainer might charge for just a single session. Our technology enables us tosimplify the running of the business. And our team provides unparalleled support for our franchisees.”