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Koko FitClub Signs Multi-Unit Agreement for New York / New Jersey Area

Koko FitClub, LLC, the technologycompany that is reinventing the fitness franchise business, todayannounced that Michael Ander LLC, DBA Koko FitClub, has signed amulti-unit, area development agreement to operate Koko FitClubs inNew Jersey and New York City. The first two Koko FitClub locationsare expected to open in Jersey City by November. This agreementfollows closely on the heels of Koko FitClub’s recent award ofarea development rights for the Baton Rouge, Louisiana andOklahoma City, Oklahoma territories.

Michael Ander, the President of Michael Ander LLC, has abackground in information technology and operations. At CornellUniversity Ander earned both an undergraduate and two MastersDegrees (one in Public Administration and one in BusinessAdministration). He began his technology career working for fouryears in network design and support and systems integration while at Cornell. After receiving his graduate degrees he continued inIT at investor research firm, Innovest Strategic Value Advisors,where he rose to become Director of Operations. A New Jerseynative and Manhattan resident, Michael is also a touring musicianas the lead singer and songwriter for Tactylics, a funk rock band.

According to Ander, “Having spent most of my career in IT, I fullyunderstand the power that technology brings to an industry. KokoFitClub clearly has a huge and distinct advantage in that regard relative to a traditional gym.” Koko has taken a ‘Google’ approachto fitness-using information to tailor the fitness experience toeach individual and doing it in a way that’s incredibly simple,fast and effective for the ’user’. There’s nothing like Kokoanywhere.”

As Ander noted, what makes Koko FitClub so unique is that itprovides consumers with the luxury of personal training, withouthaving to pay the high cost of a personal trainer. The monthlyfee for unlimited personal training in a Koko FitClub costs thesame — or less — than the price a person typically pays for justone session with a personal trainer.

Through its patented Smartraining™ technology, Koko FitClub alsoprovides an amazingly easy-to-operate business for franchisees.

“Our Smartraining System not only makes it easy for our members toreach their goals, it also makes it easy for our franchise ownersto be successful,” said Koko FitClub Company Founder, Mary Obana.“Our technology does most of the daily work on-site, so owners canfocus on growing their business, not on running it.” Obana added, “Koko FitClubs are designed to operate with just onepart-time staff member, yet still provide a very high level ofservice for its members that they can’t get anywhere else.”

It is the company’s patented Koko Smartraining System thatdelivers this high value service. Obana estimates the company hasinvested nearly $10,000,000 in developing the one-of-kindtechnology since 2003, which provides Koko FitClub’s co-edmembership with world-class personal strength and cardio trainingfor at a fraction of the cost of traditional gyms.